Legal
Last Updated: December 2025

Privacy Policy

Your privacy matters. We are committed to protecting your personal data and being transparent about how we handle it.

At SafeBetting ("we", "us", or "our"), operated by HotTakes Technologies Inc., we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

Data Security

We use enterprise-grade encryption and security protocols to keep your data safe from unauthorized access.

Transparency

We only collect what we need. No hidden trackers, no selling data to third parties, no advertising cookies.

1. Who We Are

SafeBetting is an independent sports betting information and review website operated by HotTakes Technologies Inc. We provide educational content, operator reviews, and responsible gambling resources for users in regulated North American markets.

We are the data controller for any personal information collected through this website. If you have questions about this policy, please contact us.

2. Information We Collect

We collect minimal information to provide our services:

Location Data

We detect your general location (country, state/province) using request headers to show you sportsbooks that are licensed and legal in your jurisdiction. This is stored in a cookie and is not linked to your identity.

Player Assessment Data

When you complete our Player Assessment, we store your answers with an anonymous visitor ID. This allows us to provide personalized insights. Your responses are not linked to your name or identity unless you optionally provide your email.

Email Address (Optional)

If you choose to provide your email after completing the Player Assessment, we store it to send you personalized content and updates. You can unsubscribe at any time.

Cookies

We use a small number of first-party cookies for essential functionality. See our Cookie Policy for complete details.

3. How We Use Your Information

We use your information for the following purposes:

  • Personalization: Show you region-appropriate sportsbook options and personalized assessment results.
  • Compliance: Ensure we only display operators licensed in your jurisdiction.
  • Communication: If you provide your email, send you updates, guides, and responsible gambling resources.

4. What We Don't Do

  • We never sell your data to third parties, data brokers, or advertisers.
  • We don't use third-party advertising cookies (Google Ads, Meta Pixel, etc.).
  • We don't track you across other websites.
  • We don't share your assessment answers with sportsbook operators.

5. Cookies and Tracking

We use a minimal set of first-party cookies for essential site functionality:

  • app-region: Stores your detected region to show relevant, locally-licensed operators.
  • sb_visitor_id: An anonymous ID to save your Player Assessment results.
  • quiz-state: Temporarily stores assessment progress (session only).

We do not use any third-party advertising or tracking cookies. For complete details, see our Cookie Policy.

6. Data Sharing

We do not share your personal data with third parties except in the following limited circumstances:

  • Service Providers: We use Sanity.io for content management and Vercel for hosting. These providers process data on our behalf under strict data protection agreements.
  • Legal Requirements: We may disclose information if required by law or in response to valid legal process.

When you click an affiliate link to visit a sportsbook, that operator's privacy policy applies to any data you provide to them. We recommend reviewing their policies before signing up.

7. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • All data is transmitted over HTTPS with TLS encryption.
  • Database access is restricted and authenticated.
  • We regularly review and update our security practices.

8. Data Retention

We retain your data only as long as necessary for the purposes described in this policy:

  • Player Assessment data: Retained indefinitely to provide ongoing personalization, unless you request deletion.
  • Email addresses: Retained until you unsubscribe or request deletion.
  • Cookies: See our Cookie Policy for specific durations.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate data.
  • Deletion: Request deletion of your data.
  • Portability: Request your data in a portable format.

To exercise any of these rights, please contact us. We will respond within 30 days.

10. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect and how we use it.
  • The right to request deletion of your personal information.
  • The right to opt-out of the "sale" of personal information. Note: We do not sell personal information.
  • The right to non-discrimination for exercising your privacy rights.

11. Canadian Residents (PIPEDA)

If you are a Canadian resident, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. You have the right to access your personal information and challenge its accuracy.

12. Children's Privacy

Our services are intended for users who are of legal gambling age in their jurisdiction (19+ in Ontario, 21+ in most US states). We do not knowingly collect personal information from anyone under the legal gambling age. If we learn we have collected such information, we will delete it immediately.

13. Changes to This Policy

We may update this privacy policy from time to time. The "Last Updated" date at the top of this page indicates when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this privacy policy or our data practices, please contact us.

HotTakes Technologies Inc.
Privacy Inquiries
Email: privacy@safebetting.com